Research

I found a similar, recent TV advert of Ford Fusion. This is a combination of live-action and CG:



These are also a interesting wristwatch advert:





This clip has a nice render



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I like the camera flow of this advert



In our BMW project, we have an idea to use a voice artist for our ad. This is his voice from his website: http://www.voxjunction.co.uk/demo.html




We are going to render this project in a 720p. This is a HD format as the diagram shows: