- NEW ENVIRONMENT IDEA -

After doing tests with the vehicle within the architectural environment, we didn't like the outcome. It felt like a typical advert, a car driving on an open city. We though it was better to make the environment less noticeable. Therefore we scrapped the environment city and chose a narrow, sharped edge environment. This was more of a narrow underground.

Before Pic:















With faked motion blur:















After (The new environment):

Work In Progress - Videos

This is a test render of the environment. I want it to be dark, and have lesser attention than the actually vehicle. (Note: This clip has no vehicle)

Work In Progress

Wristwatch
This is the wrist watch. It's been modelled by me and textured by me and Rahul.





























This is modelling tests:






































Environment
This is the city that the car will drive. Because the environment will be black and white, we didn't have to worry about color in the scene. It is all about the lights and the render.

Refereces

Image references of the result we aim to get



















This is a photography session I did about 2 years ago. I am using these images as a reference for the render outcome I aim to get:

Research

I found a similar, recent TV advert of Ford Fusion. This is a combination of live-action and CG:



These are also a interesting wristwatch advert:





This clip has a nice render



-----------------------------------------------------------

I like the camera flow of this advert



In our BMW project, we have an idea to use a voice artist for our ad. This is his voice from his website: http://www.voxjunction.co.uk/demo.html




We are going to render this project in a 720p. This is a HD format as the diagram shows: