BMW Advert. - Moe

Final Clip

2008-06-06T09:00:00.001-07:00

We have finally executed the final piece.

Enjoy

Post Production

2008-06-06T08:59:00.000-07:00

This is the newer Blockout:

With that said, we have finished the final environment renders. The render took approx 2min per frame and we managed to render everything in 2 days. This included some times where we paused the renders to play games or whatever.

This is the final Environment Render. Note, this doesn't have any alteration, this is straight from Maya:

Voice Over:

We managed to get hold of a nice voice artist Alan Bainbridge. His website is www.voxjunction.co.uk He has provided us his service.
We wrote a dialog that we discussed with the product designer. This was the dialog:

How fast do u wanna’ drive
Don’t miss your chance
Speed is vital
Timing is crucial
Let time turn you over
BMW, the ultimate driving machine

We gave the script to Alan where he made the voice. This was the result:

The finished wristwatch

2008-06-06T08:57:00.000-07:00

This is the finished wristwatch:

2008-06-06T08:50:00.000-07:00

Further research and progress images:

This is a screenshot showing the tunnel.

After the scene has been lit and textured, this is the outcome:

This is

- NEW ENVIRONMENT IDEA -

2008-04-28T17:03:00.000-07:00

After doing tests with the vehicle within the architectural environment, we didn't like the outcome. It felt like a typical advert, a car driving on an open city. We though it was better to make the environment less noticeable. Therefore we scrapped the environment city and chose a narrow, sharped edge environment. This was more of a narrow underground.

Before Pic:

With faked motion blur:

After (The new environment):

Work In Progress - Videos

2008-04-26T17:22:00.000-07:00

This is a test render of the environment. I want it to be dark, and have lesser attention than the actually vehicle. (Note: This clip has no vehicle)

Work In Progress

2008-04-26T16:24:00.000-07:00

Wristwatch
This is the wrist watch. It's been modelled by me and textured by me and Rahul.

This is modelling tests:

Environment
This is the city that the car will drive. Because the environment will be black and white, we didn't have to worry about color in the scene. It is all about the lights and the render.

Refereces

2008-04-18T19:36:00.000-07:00

Image references of the result we aim to get

This is a photography session I did about 2 years ago. I am using these images as a reference for the render outcome I aim to get:

Research

2008-04-16T18:00:00.000-07:00

I found a similar, recent TV advert of Ford Fusion. This is a combination of live-action and CG:

These are also a interesting wristwatch advert:

This clip has a nice render

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I like the camera flow of this advert

In our BMW project, we have an idea to use a voice artist for our ad. This is his voice from his website: http://www.voxjunction.co.uk/demo.html

We are going to render this project in a 720p. This is a HD format as the diagram shows: